In an increasingly competitive environment in the beverages industry, Girnar continues to be upmarket in its core business and add new brands into its portfolio. Girnar, further planned to introduce international tea flavours and also smoothly diversified into instant food and snacks category. The challenge here was to diversify the new brand positioning into one refreshed visual identity that reflects the holistic nature of the business.
And thus to face the competition upright, Dream Wagon introduced visually brighter and a more unified palette that has made Girnar stand out vividly on-the-shelf among its other counterparts. The fresh and eye-catching vibrant new colour palette takes inspiration from the natural ingredients and traditional Girnar typo.
In sync with the brand’s ideology, the visual identity was also rolled out across print and digital touch-points and uniforms. Also, social media has gradually transformed into a game-changer for any brand and has provided the impetus to the concept of influencer marketing. We embedded all energies and passion at the heart of the brand.
From the outset, the main objective of the new brand communication was to express the company’s ethos. The new brand communication movement thus evokes a clear path towards a vibrant portfolio development.